SEO isn’t gross. Its reputation has suffered from years of being associated with hacky marketing pitches, but it is an invaluable skill set to draw upon when engaging any community online. SEO best practices these days simply mean writing, organizing and attributing content online that is easily indexed by search engines, so that it can be found by your target audience — the community you’re looking to engage as a community organizer.
A name brainstorming session is one of my favorite types of collaborative meetings to participate in. In my previous role at a marketing agency, clients would often ask to us to name their new brand, company or website — and sometimes an established brand would need to name a new campaign, blog or product.
I was happy to get an exciting nomenclature refresher and expanded name brainstorming toolkit at the last #DigitalPorts. The secret sauce my process had missing? Taxonomy.
My favorite quarterly Portsmouth event is Digital Portsmouth (#DigitalPorts to us on Twitter). This time around, the theme was “The Art of Copywriting” and we covered all kinds of writing — straight-up marketing copy, personal blogging, tweeting, Facebook posting, email marketing, name brainstorming, etc. The event took place at The Music Hall Loft.
Ever wonder why there are three lengths of dashes, and if they each have a specific intended use (spoiler alert: they do!)? Or, mayhaps you hadn’t even noticed that there ARE varying lengths of dashes! Never worry — I’m here to help!
A few months ago, I learned about Coffitivity. It is a tool based around the notion that some people work better with the ambient noise of a bustling coffeeshop around them. I like Coffitivity a lot. I like even more that they’ve built in a volume level that can be adjusted in tandem with the volume of your own music, making it likely that you’ll at least give it a try, and that you’ll hopefully keep using it even if you are a music listener.
Thanks to Netted by the Webbys, I just discovered another new service: focus@will. This site offers channels of various genres of music for focusing and productivity—and the kicker is, they are all ambient, wordless, lyricless tunes, which is optimal for not losing focus.
I’ve created Rdio playlists for writing—some classical, some movie soundtracks (which are great for writing fiction, and which I lean heavily upon for NaNoWriMo in November), but this is one-click access to curated ambient music, which is way easier than culling your own wordless tunes.
So there you have it—two new productivity tools for writing, working, and getting things done! I love finding this cool tools, so please let me know what neat-o productivity hacks YOU have discovered!
Writing is an important part of any job, particularly if you use social media, where communication style and language are integral to maintaining a consistent voice. However, there are times when a writing project arises which is longer than 140 characters or the average Facebook post. And if you are tired of looking at Microsoft Word’s clunky interface, trying some new tools may help get your creative juices flowing.