SEO is a super useful tool in the community engagement toolbelt. “But wait!” you may be thinking. “Isn’t community engagement more of an IRL thing? Does SEO have enough ROI that I should actually learn it?” (And if you’re already lost, don’t worry, there’s an Acronym Key at the bottom of this post).
SEO used to mean keyword-stuffing and “black hat” (playing dirty) nonsense that tried to trick search engines into ranking pages higher by exploiting technical loopholes. So, it’s understandable if you think writing to SEO best practices will result in stiff, jargon-y drivel. But it’s not like that anymore. Promise. Learning and implementing SEO best practices, particularly when writing online content, is an absolute genuine engagement booster.