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Crystal Paradis

Strategic Communications and Community Engagement

MarketingProductivity

Optimizing Social Media + Other Marketing Advice

written by Crystal Paradis June 11, 2014

Thanks to all who came out for my “Optimizing Social Media” marketing presentation at AlphaLoft‘s Portsmouth Startup Meetup. It was a great time, with lots of useful conversation from many attendees who have experience with a wide variety of social media tactics.

Here is the slide deck from my presentation:

Optimizing Social Media from Crystal Paradis
For easy reference, or if you don’t have time to flip through every slide, here’s a cheat sheet of some resources.
Setting up business social media accounts (these guidelines and settings change so frequently, it’s best to go right to the source):
  • Facebook.com/Business
  • Business.Twitter.com
  • LinkedIn.com/Company
  • Support.Google.com/Business

My blog post explaining how to build Twitter Lists (my #1 suggestion for any Twitter user, but especially for those in marketing).

Scheduling, reporting, automation,monitoring and other marketing tools:

  • Sprout Social
  • Hootsuite
  • IFTTT
  • Buffer

Examples you should check out of people doing marketing well:

  • Pinterest: Hubspot
  • Twitter: SuddenlyJamie
  • LinkedIn: Mashable
  • Blogs: KISSmetrics, Copyblogger
  • Google+: Seapoint Digital

 

Optimizing Social Media + Other Marketing Advice was last modified: January 4th, 2019 by Crystal Paradis
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About Crystal

As a writer and organizer with a background in digital marketing, event organizing and community engagement, I help values-aligned individuals and organizations improve their message, online presence and reach.

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