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Crystal Paradis

Strategic Communications and Community Engagement

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content managementCopywritingMarketing

Does Your Site’s Navigation Menu Tell Your Story? How Menu Copy Creates Clarity (or should, anyway)

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Why SEO is really community engagement optimization

How to Pick a Name: Tips, Taxonomy and Brainstorming Process for Naming

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Feminism is empty without intersectionality and action

by Crystal Paradis

The word “feminist” is on my business card. Not as a title I’m using to define myself, but because it’s in the name of my business. Even with its recent…

WordPress Content Management for Socially-Responsible Businesses

Gun Violence is Our Responsibility

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Copywriting

Does Your Site’s Navigation Menu Tell Your Story? How Menu Copy Creates Clarity (or should, anyway)

by Crystal Paradis

If all of the page copy on your website disappeared, leaving only your menu navigation items, would people still get a good idea of what you do? How you name…

Why SEO is really community engagement optimization

How to Pick a Name: Tips, Taxonomy and Brainstorming Process for Naming

How to Write for Other People — The Art of Copywriting at #DigitalPorts

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Marketing

Does Your Site’s Navigation Menu Tell Your Story? How Menu Copy Creates Clarity (or should, anyway)

by Crystal Paradis

If all of the page copy on your website disappeared, leaving only your menu navigation items, would people still get a good idea of what you do? How you name…

Why SEO is really community engagement optimization

WordPress Content Management for Socially-Responsible Businesses

How Your Slide Deck Can Make Event Marketing Easy

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Recent Articles

  • Community EngagementEvents

    Passing the baton of TEDxPortsmouth — A look back and excitement for what’s to come!

    by Crystal Paradis May 13, 2019

    As I pass the baton of TEDxPortsmouth to two of the most capable people in our Portsmouth community, co-organizers Anna Goldsmith and Amy Sterndale, I wanted to take the opportunity…

  • lift each other up
    FeminismValues-Centric WorkWriting

    Lifting Each Other Up — Support networks are crucial to our existence

    by Crystal Paradis December 21, 2018

    I had a vision a few years ago, while in a Kundalini yoga class. It wasn’t like an other-wordly revelation or anything, just an image that came into my head…

  • Domestic & Sexual ViolenceFeminismSocial Justice

    A letter to Dr. Christine Blasey Ford, after her testimony 9/26/18 #BelieveSurvivors

    by Crystal Paradis September 29, 2018

    I was moved to write a letter to Dr. Christine Blasey Ford during her testimony and subsequent questioning, on Thursday, September 26, 2018. I wrote this letter after she left…

  • FeaturedFeminismSocial Justice

    Feminism is empty without intersectionality and action

    by Crystal Paradis July 29, 2018

    The word “feminist” is on my business card. Not as a title I’m using to define myself, but because it’s in the name of my business. Even with its recent…

  • content managementCopywritingMarketing

    Does Your Site’s Navigation Menu Tell Your Story? How Menu Copy Creates Clarity (or should, anyway)

    by Crystal Paradis July 4, 2018

    If all of the page copy on your website disappeared, leaving only your menu navigation items, would people still get a good idea of what you do? How you name…

  • Commander Emily Basset of USS Manchester speaks to Women in Leadership: Next Generation luncheon at Strawbery Banke in Portsmouth, NH
    EventsProductivity

    Advice from Commander Emily Bassett of the USS Manchester: Breathe, Envision Success, Repeat a Mantra, Begin

    by Crystal Paradis May 23, 2018

    Commander Emily Bassett of the soon-to-be commissioned USS Manchester, was honored at the Women in Leadership: Next Generation luncheon at Strawbery Banke. Manchester Mayor Joyce Craig was also a guest…

  • Gun ViolenceSocial Justice

    Will One Less Gun Make a Difference? On Overcoming “Activism Overwhelm.”

    by Crystal Paradis March 5, 2018

    In her TED Talk, “The danger of the single story,” Chimamanda Ngozi Adichie warns that knowing only one story about people different from you can result in a vast misunderstanding.…

  • Community Engagementcontent managementCopywritingMarketing

    Why SEO is really community engagement optimization

    by Crystal Paradis October 16, 2017

    SEO isn’t gross. Its reputation has suffered from years of being associated with hacky marketing pitches, but it is an invaluable skill set to draw upon when engaging any community…

  • content managementFeaturedMarketingValues-Centric Work

    WordPress Content Management for Socially-Responsible Businesses

    by Crystal Paradis October 8, 2017

    If you’re a business or nonprofit with a social mission, and you’re looking for some help managing your online presence, we just might be a perfect match. You might need…

  • Social Justice

    The Trouble with Tipping (hint: it’s inequality)

    by Crystal Paradis July 24, 2017

    Tipping promotes inequality, and fosters discrimination and sexual harassment. The roots of tipping in the US can be traced back to the freeing of slaves, when change-resistant employers could avoid…

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About Crystal

As a writer and organizer with a background in digital marketing, event organizing and community engagement, I help values-aligned individuals and organizations improve their message, online presence and reach.

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Popular Articles

  • Gun Violence is Our Responsibility

    July 12, 2016
  • Equal Access to Abortion Matters — Repeal the Hyde Amendment

    March 15, 2016
  • Domestic Violence Survivors Deserve a Better Court Model

    April 27, 2016
  • The Global Refugee Crisis — And What You Can Do About It

    December 31, 2015
  • New Hampshire Women Deserve Equal Political Representation

    May 22, 2016

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