A name brainstorming session is one of my favorite types of collaborative meetings to participate in. In my previous role at a marketing agency, clients would often ask to us to name their new brand, company or website — and sometimes an established brand would need to name a new campaign, blog or product.
I was happy to get an exciting nomenclature refresher and expanded name brainstorming toolkit at the last #DigitalPorts. The secret sauce my process had missing? Taxonomy.