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Crystal Paradis

Communications and Community Engagement

Tag

naming

Copywriting

How to Pick a Name: Tips, Taxonomy and Brainstorming Process for Naming

written by Crystal Paradis

A name brainstorming session is one of my favorite types of collaborative meetings to participate in. In my previous role at a marketing agency, clients would often ask to us to name their new brand, company or website — and sometimes an established brand would need to name a new campaign, blog or product.

I was happy to get an exciting nomenclature refresher and expanded name brainstorming toolkit at the last #DigitalPorts. The secret sauce my process had missing? Taxonomy.

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How to Pick a Name: Tips, Taxonomy and Brainstorming Process for Naming was last modified: December 24th, 2018 by Crystal Paradis
February 22, 2016
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About Crystal

As a writer and organizer with a background in digital marketing, event organizing and community engagement, I help values-aligned individuals and organizations improve their message, online presence and reach.

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