Got a speaking gig coming up and wondering why on earth it’s taking you so long to get your slide deck ready? Well, don’t worry, all that effort you’re putting in can totally pay off, and beyond just the event itself.
You know what word people hate? “Marketing.” As a descriptor, it’s often used pejoratively—as in, “This has a marketing feel to it.” And really great marketing? It’s not “marketing” anymore—suddenly it’s “creative genius” or “authentic” or “transparent.”