I coined and popularized the hashtag #PortsmouthLOVE, primarily on Twitter, used to highlight positive things about the City of Portsmouth.
Once the hashtag gained popularity, I collected some highlights into monthly Storify collections during May, June, July and August of 2013.
The #PortsmouthLOVE Letter was born when I transitioned the hashtag into a weekly email newsletter campaign, highlighting community events, businesses and organizations. The newsletter quickly grew to almost 300 subscribers, with an average open rate of over 70%.
You can view the archives of The #PortsmouthLOVE Letter here: The #PortsmouthLOVE Letter archives
You can read a little highlight on the hashtag in The Square Magazine: #PortsmouthLOVE Featured in The Square Magazine
You can now search #PortsmouthLOVE on any social media channel and find contributions from a variety of local individuals and businesses.