I had a vision a few years ago, while in a Kundalini yoga class. It wasn’t like an other-wordly revelation or anything, just an image that came into my head as we were in the meditation portion of the class. It was an image that simultaneously felt so profoundly truthful, while making little logical sense.
WordPress Content Management for Socially-Responsible Businesses
If you’re a business or nonprofit with a social mission, and you’re looking for some help managing your online presence, we just might be a perfect match.
You might need help with content management if…
- If you have a website but people who visit it can never figure out how to find what they’re looking for
- If *you* can never find what you need on your own website
- If you know what you want your website to say, but don’t have time or skills to make the edits yourself
- You want to figure out how to make it easier for website visitors to take an action (share a post, contact you, buy something, book a consultation)
- You want social media to play nice with your website
- You want to come up higher on the search engine / Google results pages (SEO Copywriting can help with that, too)
What is content management?
Content management is managing (editing, publishing, updating, rearranging, freshening up) your content (blog posts, web pages, photos, videos, infographics, memes, sidebars, menu items, forms, etc.) to help you reach more people more effectively online.
Content management is not a thing that non-techie folks are necessarily able to learn intuitively — and even if you are able to add or edit blog posts, you may not know enough about user experience (UX) or search engine optimization (SEO) best practices. That’s where a content manager — like me — comes in.
Okay, what’s WordPress content management?
“WordPress content management” simply means editing, updating and maintaining your website on the WordPress platform. Not sure if your website is on WordPress already? Well, since WordPress is still the most widely-used content management system (or CMS) out there, chances are good that your website is on it.
Why WordPress content management for socially-responsible businesses?
I care about helping teams that are working to create better communities.
Many socially-responsible businesses and organizations have service providing as a top priority, but their digital /online presence might be taking a back seat.
I’ve written before about how search engine optimization is community engagement optimization. If people can’t find you online, they can’t advance your mission.
A robust communications strategy is really important. And, a fair amount of communications strategy can be demonstrated with a really clear website content strategy — and that includes everything from menu structure to clear and compelling calls-to-action.
Therefore, providing WordPress content management for socially-responsible businesses is critical to building better communities.
So, should we work together?
If you’ve ever worked with me before, you know about my commitment to working with socially-responsible, values-aligned organizations and businesses — aka values-centric work. If you’ve seen my Services page, you’ve seen the list of the types of organizations and businesses I will and won’t work with. Socially responsible is a category that encompasses many attributes that my favorite clients share.
So, if you’re part of a socially-responsible business or organization in need of some WordPress content management assistance, I’d love to talk. Since I work freelance, I can typically offer rates lower than agencies — and if all you need is content management (organization, re-organization or optimization of your existing site), you likely don’t need a pricey agency anyway.
Drop me a line, and I’d be happy to give you a free assessment, take a walk outside with you or grab a beverage and talk about your communications and marketing goals and whether I’d be a good fit to help you achieve them.
Values-Centric Work: How to be politically and socially active as a professional
“If we leave all the activism to people who do it as a full-time job, we’ll never make the collective impact we need.”
In early 2017, I gave a Pecha Kucha talk. The Pecha Kucha format is a classic win-win for both speakers and audience. The slides advance on a timer (every 20 seconds), totally out of the speaker’s control: if someone plans their talk really well, the timing is impressive; if they’re woefully unprepared, it’s hilarious!
And so, a few months into my recovery from the 2016 election (I worked as a campaign organizer in New Hampshire for the final 6 months of the campaign), I said yes when asked to give a Pecha Kucha Talk. Worst case scenario, it would be at least be hilarious, right?
But the topic I chose was one I took very seriously, because it was something that had been on my mind throughout the election and even more so in the weeks and months that followed, as I searched for my next path. Before joining the campaign, I’d quit my job as Director of Communications at a fast-growing digital marketing agency, for reasons that included a vastly different set of values from my employer.