SEO isn’t gross. Its reputation has suffered from years of being associated with hacky marketing pitches, but it is an invaluable skill set to draw upon when engaging any community online. SEO best practices these days simply mean writing, organizing and attributing content online that is easily indexed by search engines, so that it can be found by your target audience — the community you’re looking to engage as a community organizer.
Got a speaking gig coming up and wondering why on earth it’s taking you so long to get your slide deck ready? Well, don’t worry, all that effort you’re putting in can totally pay off, and beyond just the event itself.
You know what word people hate? “Marketing.” As a descriptor, it’s often used pejoratively—as in, “This has a marketing feel to it.” And really great marketing? It’s not “marketing” anymore—suddenly it’s “creative genius” or “authentic” or “transparent.”
What the heck is a podcast — and should I be listening to them?
I freaking love podcasts.
Thanks to all who came out for my “Optimizing Social Media” marketing presentation at AlphaLoft‘s Portsmouth Startup Meetup.
I felt so proud of checking off the last priority thing on my Evernote daily to-do list yesterday that I had to screencap it to preserve the productivity goodness for all time. While I was at it, I thought I’d share my Evernote to-do list setup and how I use it in my daily process as someone who works in marketing.
With this simple shortcut, you can instantaneously copy an Evernote note link to your clipboard, ready to paste into an email, Facebook post, or tweet.
Ready?
⌘ + /
That’s it! While in the note you want to share—recipe, article, to-do list, collection of documents/attachments, photos, etc., simply hit “⌘ + /” and VOILA! “Note URL copied!” The note link will be copied to your keyboard, ready to “⌘ + Tab” to your previous window and “⌘ + V” paste into a message of your choice.
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| Pasted a few recent recommendation links into a note for a pal, and with the stroke of two keys, ta-da: note URL copied! |
Pretty much the fastest, most useful Evernote shortcut ever.
Evernote Web Clipper saves content better than bookmarks.
Is your browser packed with bookmarks to read later? Do you use a service like Pocket (formerly Read it Later) or Bitly as a way to save links to visit later? Have you ever pinned on Pinterest or posted a link on Facebook as a reminder to yourSELF to read something later? It’s okay, we’ve all been there—but there’s a better way to save articles and websites of interest: Web Clipper for Evernote.
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| Evernote Web Clipper is available for all major browsers (and Internet Explorer (*zing!*)). |
The Web Clipper is my new favorite Evernote application/extension. The control over how much of a web page it clips, the ability to direct it to a specific notebook or tag it right there while you’re saving the web page is invaluable. And of course, in Evernote, once it’s in, it’ll never take up future space so you can save it forever. You know, in case you suddenly want to tell someone about something you recently read. Whip out your phone and type in a keyword or tag and BOOM, derailed conversation thread saved!
Let’s answer a few questions…
If you are looking for a way to wrangle your unruly Twitter feed, Twitter Lists are for you.
Twitter Lists are a great way to make your Twitter feed manageable, segment your followers, gain new followers, and find relevant information or content quickly.
If you are relatively new to Twitter, you’ve likely started following more people than you can possibly keep up with. You’ll never reach the bottom of your Twitter feed — don’t worry, you aren’t supposed to, and no one expects you to. But how do you find people having conversations that you want to follow or engage in?
In this post, we’ll cover:
- How To Subscribe to a List
- How To Create A Twitter List
- How to Add a User to a Twitter List
- Private Twitter Lists vs. Public Twitter Lists
- Additional examples of Twitter Lists
I suggest taking three basic steps to get yourself familiar with Lists and start understanding their potential:
- Subscribe to a List that interests you
- Create a Private List
- Create a Public List
Here’s how:
Productivity tip of the day: take advantage of keyboard shortcuts on your iPhone and never type your email address again!
If you do a lot of mobile browsing, you’ve likely mistyped out your email address about a hundred billion times. “There’s gotta be a better way!” Well, there is, Kevin!
The iPhone OS allows you to set custom keyboard shortcuts. Your email address is an absolute no-brainer for this option, although you can set them for any frequently used word or phrase. In this example, I’ll use “#portsbkfstclub,” since that’s something I type frequently and have to check each time to make sure I’ve spelled it correctly.
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